Data Cleansing

What is Data Cleansing?

Data cleansing or data cleaning as it may be called is the process of correcting or removing data from your database or mailing files that is incorrect, inaccurate, out-of-date, incomplete, or wrongly formatted.

Data can easily be incorrectly keyed. It can also go out of date very quickly. To keep your data clean we offer a range of services to maintain data quality and data integrity.

A few of the Data Cleansing tools and enhancement techniques

  • PAF Validation
  • Goneaway Suppression
  • Mover Tracing
  • Mortality Screening
  • Deceased Screening/suppressions
  • De-duplication

Remember: Clean data can reduce customer distress thus improving brand image