sustainability in direct mail

How Data-Driven Mail is Championing Sustainability in Direct Mail Marketing

It’s not an unfair statement to say that the direct mailing service industry has a bigger environmental footprint than its digital counterpart. Sustainability and direct mail marketing may not sound like they’d go hand-in-hand on paper, but that is not necessarily the case!

What is Direct Mail Marketing?

Direct mail advertising is a marketing strategy that involves sending promotional materials like postcards, letters, flyers, brochures, and the etceteras. It’s called “direct” because your advertising material goes directly into your prospective customer’s postbox. 

It’s used mainly to increase brand awareness, generate sales leads, and drive engagement. It's a great way to say hello to a customer and have your brand name top of mind the next time they think of the goods or services your company offers. 

How Data-Driven Mail Drives Sustainability

At Sorted, there are a couple of key ways that we can help you market your business while staying green!

  1. Audience Segmentation

Segmenting your audience not only guarantees that you reach the right customers, but it also opens up a world of possibilities for crafting wonderfully tailored messages. Beyond basic personal information like first names, you can go the extra mile and design personalised marketing materials based on your audience's unique interests and preferences.

With this, you create a more engaging and meaningful connection with your target customer and send a message that they’re more likely to resonate with and respond to.

  1. A Cleaner Database Means a Cleaner Campaign

We offer database management so that you aren’t wasting resources by sending marketing material to people who aren’t interested. By cutting down and sending only to prospective customers, you cut back on wastage.

How You Can Go Green with Sorted

Choose Our Bespoke Packaging 

Part of our full-range service includes printing services, packaging, and bundling. Our team is available to help design and print customised packaging that stands out both aesthetically and environmentally. Consider choosing things like materials that are recyclable, colour ink over black ink, minimal packaging, and shorter, punchier messages on your marketing material.

Remind Your Customer to Recycle

Encouraging customers to be eco-friendly is a pretty easy gesture that a lot of companies miss. In your marketing material, you have a unique opportunity to remind your recipients about recycling the materials you send them. By adding a recycling icon or a message on your packaging that says something like, "Recycle me please!", you’re taking a small step that can make a big difference for the environment.

Your Direct Mail: Sorted

Sorted’s services support sustainability. We are experts at helping you create personalised direct mail content that delivers results. Plus, our nifty data-driven techniques help you reach your ideal audience effortlessly.

With over 20 years of experience, we are a reliable and knowledgeable partner for all your direct mail needs, including packaging, postage, and printing services.

Success: sorted. Get in touch with the experts today.

Contact Us

Ham Lane, Kingswinford, DY6 7JU

01384 296817

Monday – Friday: 08:00 – 17:00

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