Welcome to the Sorted Direct Mail blog. Here you'll find industry news and insights surrounding all things related to direct mail, data cleansing and so much more.
Join us as we break down the essentials of creating direct mail that truly resonates in our digital era.
In this article, we will dive into the strategies and tactics that can be employed to enhance the engagement and response rate of your direct mail campaigns.
In today's digital-focused marketing landscape, it's easy to overlook the power and effectiveness of direct mail campaigns. Despite the rise of online advertising and social media, direct mail marketing continues to play a vital role in reaching and engaging with potential customers.
Digital is believed to be a cleaner, greener way to advertise than direct mail. In reality, the paper industry is actually much leaner on resources than people think. We’re looking at the perception, the myths, and the reality of the environmental impact paper plays in our world. We’ve even got stats!
It’s not an unfair statement to say that the direct mailing service industry has a bigger environmental footprint than its digital counterpart. Sustainability and direct mail marketing may not sound like they’d go hand-in-hand on paper, but that is not necessarily the case!
Direct mail marketing is an excellent way to reach your audience and create a memorable, lasting impression. This is especially true when utilised as part of an omnichannel campaign. Statistically, direct mail has the potential to deliver a better response rate than its digital counterparts, and an increase in sales and ROI.
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