Welcome to the Sorted Direct Mail blog. Here you'll find industry news and insights surrounding all things related to direct mail, data cleansing and so much more.
Digital is believed to be a cleaner, greener way to advertise than direct mail. In reality, the paper industry is actually much leaner on resources than people think. We’re looking at the perception, the myths, and the reality of the environmental impact paper plays in our world. We’ve even got stats!
It’s not an unfair statement to say that the direct mailing service industry has a bigger environmental footprint than its digital counterpart. Sustainability and direct mail marketing may not sound like they’d go hand-in-hand on paper, but that is not necessarily the case!
Direct mail marketing is an excellent way to reach your audience and create a memorable, lasting impression. This is especially true when utilised as part of an omnichannel campaign. Statistically, direct mail has the potential to deliver a better response rate than its digital counterparts, and an increase in sales and ROI.
Marketing is an essential element to any business. But with so many different forms of advertising available, how do you cut through the clutter and get your audience to focus on your product or service instead of the competitor’s?
Picture this: upon retrieving your mail, you notice something colourful among the sea of white envelopes. Intrigued, you take a closer look. Not only is there an eye-catching offer in the form of a discount, but the design is so aesthetically pleasing that you can’t help but read the message.
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