Welcome to the Sorted Direct Mail blog. Here you'll find industry news and insights surrounding all things related to direct mail, data cleansing and so much more.
Marketing is an essential element to any business. But with so many different forms of advertising available, how do you cut through the clutter and get your audience to focus on your product or service instead of the competitor’s?
Picture this: upon retrieving your mail, you notice something colourful among the sea of white envelopes. Intrigued, you take a closer look. Not only is there an eye-catching offer in the form of a discount, but the design is so aesthetically pleasing that you can’t help but read the message.
In today's digital age, many marketers have shifted their focus to online advertising channels, such as social media, email, and pay-per-click ads. However, direct mail marketing remains a powerful and effective way to reach your target audience.
It’s not a secret that direct mail is successful. With the cluttered digital and social media spaces, direct mail provides a stand out medium among your target audience. And when a targeted direct mail campaign is given the relevant care and consideration, it shows in the end results.
Casting the budget books aside for a second, multichannel marketing is - when done correctly - the most effective way to generate and convert leads. By making use of online and offline marketing touchpoints, brands can advertise to their audience in a cohesive and seamless way.
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